Evaluation Question 3

3) What kind of media institution might distribute your media product and why?


Our production company is called Binary Studios, and we specialise in gritty British drama's, often with elements of science fiction- such as the dystopian world of 'Mute'. Our films could be likened to other independant British productions such as This is England (Meadows, 2006) or Hot Fuzz (Wright, 2007).


British companies are not particularly famous for their action films, and 'Mute' attempts to challenge this convention by providing a large scale, action filled plot, but combined with the strong script, characters and distinctive style which has made British cinema so recognisable and successful in recent years.


Phoenix International are distributing 'Mute'. They are an international company as while 'Mute' remains firmly a British production, we believe it has global appeal due to it's interesting characters and accessible storyline; so is intended to be exhibited nationally to begin with, and then furthered with a limited global release.


An example of a real distributor who might distribute our film is Fox Searchlight Pictures, who do not distribute massive, epic movies such as Avatar (Cameron, 2009), but instead lean towards more independant and British productions such as Slumdog Millionaire (Boyle, 2008) and Sunshine (Boyle, 2007). The two films mentioned are also good examples of British made films which maintain global appeal.

Fox Searchlight pictures, being a division of the much larger conglomerate 20th Century Fox, would also be able to fund any future sequels or franchises if the film was a commercial success.