4) Who would be the audience for your media product?
Our film is rated 15, and the primary target audience is both genders aged between 15 and 25. It would primarily appeal to fans of the action / drama genre, but as our film has a love story and elements of Sci-fi as well, we think we will attract fans of other genre's too.
However, the fans of the typical Hollywood action blockbuster may find this film too dark or alternative for their tastes. The 15 rating allows us to include more graphic violence and swearing in 'Mute', as well as an incredibly dark tone throughout the film and several hard-hitting moments of drama, such as deaths of main characters, something not often seen in large scale blockbuster movies. We are aiming for an audience which is looking for something deeper and more intriguing than your run-of-the-mill generic action movie; 'Mute' is smarter and challenges many conventions of the modern action genre.
The film is primarily aimed at a British audience, as it is a British production and has a British cast, but has global appeal as well, allowing for a broader audience than simply Brits.
We feel the heavy focus on technology in the film will have a large impact on our audience. We believe it will attract a young, tech-savvy audience, of both genders. This also opens up many possibilities in terms of marketing our movie.
We showed our sequence to over a group of over fifty 15-17 year olds, and asked them to fill out a feedback questionnaire on what they saw. Here is a sample of some of the questionnaires we recieved:
Every rating we recieved ranged between 6 and 10 out of 10, and the majority said they would watch the movie in cinemas, which shows that we successfully appealed to our target audience.
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